Dominoes are small, rectangular blocks used for a variety of games. Similar to playing cards or dice, they are marked on one side with pips (spots), which are used to score points during a game. Some sets of dominoes are printed with Arabic numerals instead of pips, making it easier for players to identify the numbers on the tiles.
Domino Sets
Commercially available domino sets range from 28 to 55 pieces. A double-six set (28 tiles) is usually the most common, but a larger set can be used for games that require more tiles or a longer game.
A game of dominoes begins by shuffling the tiles, a process that allows each player to have a distinct hand of dominoes. The shuffled tiles are placed face down on the table, called a boneyard, and each player chooses seven dominoes from the boneyard.
Once all of the dominoes are drawn, each player must decide if they have a domino that matches the value of the domino that was played by their opponent. If so, the player places that domino down on the table. If they do not have a domino that matches the value, they must draw another domino from the boneyard.
The underlying rule of play is simple, but it can be a very entertaining game. If a domino has two matching ends, it must be placed so that the two matching ends are adjacent. If a tile has only one matching end, it can be placed anywhere in the chain, but it must be perpendicular to any domino that has two matching ends.
In this way, the domino chain develops a snake-line pattern of connected chains that can be very entertaining. It is also a great source of entertainment for children who like to play with dominoes as toys.
Using Dominoes as a Strategic Tool
Dominoes are a great tool for promoting brand awareness and increasing sales. This is because they are easy to carry, a perfect size for on-the-go marketing and advertising campaigns, and they can be customized to include specific messages. They are also relatively inexpensive, so they are an easy way to promote new products or services.
For instance, when Domino’s launched their Valentine’s Day campaign, they were able to use the company’s core values — including “Champion Our Customers” and “Create a Healthy Workplace” — to drive engagement and increase sales. In addition to their social media campaigns, the brand sent out emails and newsletters with Valentine’s-themed dominoes that encouraged customers to share their love for the restaurant.
It also encouraged customers to visit the stores. In the weeks after the campaign, the company saw a significant increase in customer visits and sales.
The company also found that the more people that visited a store, the more likely they were to order online. This strategy, paired with the dominoes’ attention-grabbing design, helped to create an exciting online experience for customers who had already established a relationship with the brand.